About 777 Auction Company

Who We Are

777 Auction Company is a full-service auction house based in Atascadero, California, serving buyers and sellers across the Central Coast and beyond. For years, we have built a reputation for transparency, professionalism, and results—connecting motivated sellers with serious buyers through live and online auction events. Whether you are liquidating a single vehicle, an entire fleet of equipment, or a complete estate, our experienced team handles every detail from consignment to final sale.

What We Do

We specialize in a wide range of auction categories. Our vehicle auctions feature everything from classic cars and project vehicles to late-model trucks and SUVs. Our equipment division handles heavy machinery, construction equipment, farm and ranch implements, forklifts, trailers, and power tools. We also conduct complete business liquidations and estate sales, helping families and companies convert assets into cash quickly and efficiently. Every auction is promoted through extensive advertising campaigns across multiple channels to maximize exposure and achieve the best possible returns for our consignors.

Who We Serve

Our buyers include individual hobbyists, farmers, ranchers, contractors, dealers, and fleet operators throughout California and the Western United States. Our sellers range from private individuals selling a single item to large companies and estates needing complete liquidation services. We also operate a dedicated golf cart sales and rental division through 777 Sales and Service, offering new and used carts for personal, commercial, and fleet use.

Why Choose 777 Auction Company

We combine old-school integrity with modern technology. Our online bidding platform allows buyers from across the country to participate in every auction, while our physical auction yard in Atascadero provides a hands-on inspection experience for local buyers. We handle all aspects of the auction process—including marketing, cataloging, online listings, buyer registration, payment processing, and logistics—so our consignors can focus on what matters most. With a proven track record of successful sales and thousands of satisfied customers, 777 Auction Company is the partner you can trust for your next auction or liquidation.